How can I contribute an article to Creating Loyalty or send feedback?
Please send any comments, questions, or potential contributions to Brianne Drlich (bdrlich@walkerinfo.com). She will respond in a timely fashion.

What happened to Creating Loyalty, the newsletter?
Our newsletter is located at (www.walkerinfo.com/perspectives). Each month, you will get a glimpse into a conversation at Walker, and be able to hear from some of Walker’s brightest and most passionate individuals on topics surrounding the customer perspective. Tough business challenges will be addressed as well as a variety of insights into your business to better educate professionals interested in their customers’ perspectives. It will also include links to related articles from our vast collection in the Creating Loyalty Library.

Who is Walker Information?
Walker is a privately held consulting firm specializing in customer strategy. Helping businesses for more than 65 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer loyalty and related customer strategies, including innovative approaches to segmenting, valuing, obtaining, serving, and retaining customers. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. Our perspective is unique. Our approach is refreshing. And our solutions provide a comprehensive response to our client’s needs.